Film marketing
Film marketing explained: posters, trailers and the campaign
Everything around the tagline: the one-sheet, the trailer and the rules that shape both.
3 pages in this section
Don LaFontaine and the Voice of the Movie Trailer
Don LaFontaine is the voice behind "In a world..." in movie trailers: how he started, why the line works and where trailer narration stands now.
Teaser or Theatrical Trailer: What Each One Is For
A teaser trailer is a short early tease; a theatrical trailer is the full pitch. Lengths, release timing, theater rules and the stories behind famous teasers.
Why the One Sheet Is 27 by 40 Inches
The standard movie poster is the 27 by 40 inch one sheet. Why it was 27 by 41 before 1985, what 24 by 36 is, and the lobby, quad and billboard sizes.