Famous taglines
Famous movie taglines, explained one film at a time
One page per line. Each starts with the words as printed, then the film, the poster and what the sources say about where the line came from.
3 pages in this section
“In space no one can hear you scream”
Barbara Gips wrote the Alien poster line after a prescreening, and nobody agrees where she was. The egg poster, the rival line, the physics.
“Be afraid. Be very afraid.”
A line from a scene in The Fly that marketing moved onto the poster: Cronenberg’s account of Mel Brooks, the two plot lines beside it and where it turns up now.
“Just when you thought it was safe to go back in the water...”
Why the Jaws 2 tagline keeps getting credited to the first film, who is credited with it, the poster line Jaws used instead and how it has been reused.